Staying ahead in the real estate industry requires access to the best tools, resources, and connections. Fortunately, the National Association of REALTORS® (NAR) offers its members free access to all of these things. But are you fully leveraging everything your NAR membership has to offer?
Joining NAR gives you the credibility that comes with the REALTOR® title, and beyond that, membership unlocks a suite of powerful benefits designed to help you grow your business, sharpen your skills, and stay ahead of industry trends — at no extra cost. From cutting-edge technology to exclusive marketing tools, educational programs, and member discounts, NAR provides a wealth of resources that many agents overlook.
In this article, we'll explore some of the top benefits available to you, including:
- NAR REALTOR Benefits® – Exclusive discounts and savings on tools you use daily.
- Get.realtor – Professionally designed websites that elevate your online presence and capture leads.
- Realtors Property Resource® (RPR®) – A robust platform for market insights and property reports.
- MVP Program – Earn free rewards just for engaging with NAR resources.
- Right Tools, Right Now (RTRN) – Free and discounted resources for professional growth.
- REALTOR® Store – Access to essential real estate guides and tools.
- Emerging Tech – Stay ahead with the latest innovations shaping real estate.
- REACH Technology Growth Program – Get early exposure to cutting-edge real estate technology.
If you're not tapping into these resources, you might be leaving money and opportunities on the table. Let's dive in and make sure you're getting the full value out of your NAR membership!
REALTOR Benefits®
NAR's REALTOR® Benefits program is your official member benefits resource, bringing savings and special offers just for REALTORS® from more than 30 carefully selected industry-leading partners, including REALTORS® Insurance Place, FedEx, Liberty Mutual, Dell, DocuSign and more.
Visit NAR.realtor/RealtorBenefits to learn more and start saving today.
Get.realtor
You need a real estate website that attracts and captures leads? Get.realtor offers turnkey websites that simplify your online marketing efforts so that you can focus on selling more homes. As NAR’s exclusive provider of websites ending in .realtor and .realestate, each website can be set up in just minutes, comes with preloaded, customizable content and built-in lead capture tools. Get.realtor also offers .realtor and .realestate website domain names — which include a Professional-level website free for one year.
Visit get.realtor to learn how your website can help you work smarter, not harder.
RPR
Want to wow your clients with impressive property reports? Need attractive handouts for your next open house? How about help creating eye-catching market updates that you can share on social media?
Realtors Property Resource® (RPR) should be your first stop. RPR puts vast amounts of property data right at your fingertips, including sales history, valuations, tax information, demographics, school data, and market trends, providing you with powerful tools for property analysis, client presentations, and market insights — all at no additional cost.
The company is constantly innovating, too. RPR recently debuted Next Gen Reports, which let you build reports your way. Use the drag-and-drop editor to reorder content, choose which sections to show, and tailor reports for any client or property. Bonus? You can save your layout as a template and reuse it anytime — no need to start from scratch. It's smart, sleek and built for today's busy agents. Try it for yourself here.
MVP
The Member Value Plus (MVP) program supercharges your NAR membership by offering exclusive, free rewards that support your professional growth. Every two weeks, you'll get access to fresh opportunities and top-tier real estate resources — at no cost to you. Stay ahead in the industry without adding complexity to your already busy schedule or straining your budget. MVP tailors these benefits to help you excel, making your NAR membership work harder for you.
Subscribe to the MVP Newsletter to stay on top of their latest offerings.
The Right Tools, Right Now (RTRN) program
The Right Tools, Right Now (RTRN) program delivers essential, REALTOR®-specific solutions precisely when you need them most. Each month, members receive free or deeply discounted access to cutting-edge tools and resources specifically curated to drive business success. By aligning with current industry themes and awareness months, RTRN ensures REALTORS® stay ahead of the curve without spending extra time or money searching for relevant business resources.
Check out the latest Right Tools, Right Now offers.
REALTOR® Store
If you're serious about taking your business to the next level, the REALTOR® Store isn’t just a benefit — it’s your secret weapon. More than just an online shop, the REALTOR® Store is NAR’s powerhouse resource center, stocked with strategic tools and exclusive content developed by real estate professionals, for real estate professionals.
Whether you're building your brand, sharpening your listing presentation, upgrading your digital marketing, or mentoring new agents, the REALTOR® Store delivers what you need — exactly when you need it.
Visit the REALTOR® Store today to get your hands on the content successful REALTORS® are already using to differentiate themselves, wow clients, and win more business.
Tech & Innovation
Curious about the latest tech trends in real estate? Lean on NAR's Emerging Tech team to keep you in the know. They identify and research emerging technology that has the potential to enrich or disrupt the real estate industry — including tech like AI, blockchain and robotics.
This team runs iOi (Innovation, Opportunity, Investment), a collective of resources which offers the latest tech updates via a technology blog, in-person meetups, live webinars, and dedicated programming at NAR conferences. This ensures NAR members are up-to-date on emerging tech trends and innovation, and ready to embrace new technology as an opportunity to prepare for the future.
Sign up for their newsletter to stay updated on the latest proptech developments.
REACH
REACH is a unique growth program designed to help promising technology companies scale across real estate and adjacent industries. Operated by Second Century Ventures, NAR's strategic investment arm, REACH accelerates the growth of selected startups by providing education, mentorship, and market exposure.
REACH provides REALTORS® with early access to cutting-edge tools and solutions that can enhance their businesses. By fostering innovation and providing startups with critical industry insight, REACH helps ensure that new technologies being developed align with the needs and challenges faced by real estate professionals.
Learn more at www.reach.realtor.
Explore everything your NAR membership offers here.
*This article was written and published by ReTechnology. View the original article here.