September 9, 2024
In a recent interview with ReTechnology, Kama Burton, a successful real estate broker with nearly 20 years of experience, shared valuable insights into how she leverages .realtor™ and .realestate websites to enhance her business and support her agents. As the owner of a thriving brokerage with over 10 agents, Burton has faced the challenges of a fluctuating real estate market head-on by focusing on education and innovative tools. See what she has to say and watch the full interview below.
One of the standout strategies Burton discussed is her use of .realtor and .realestate domains. For Burton, the domains are more than just a web address; they are powerful branding tools that immediately communicate her expertise and the nature of her business. "When you look at a .com domain, it doesn’t really say much about who you are," Burton explains. "But with a .realtor or .realestate domain, it’s clear and direct—it tells people exactly what I do." Burton uses multiple domains to drive different sources of traffic to one powerful website.
Burton emphasized that these domains are not only about clarity but also about boosting her business’s visibility online. She shared how the specificity of these domains enhances search engine optimization (SEO), making it easier for potential clients to find her services. "Having the .realtor domain is a no-brainer. It’s a crisp, neat way to describe what I offer, and it helps in building traction with search engines," she said.
"When you look at a .com domain, it doesn’t really say much about who you are, but with a .realtor or .realestate domain, it’s clear and direct—it tells people exactly what I do."
Kama Burton sits down with Tom Bauman of ReTechnology to discuss her success with .realtor™.
In addition to the SEO benefits, Burton highlighted the value of location-specific domains like .realestate for her brokerage in Moreno Valley, an area experiencing significant growth. "Being able to have a domain that includes my city and my industry is everything," she noted. "It’s a huge advantage in capturing local leads, especially as our city is expanding and more people are searching for real estate services in the area."
For Burton, the ability to customize her real estate website with the .realtor and .realestate domains has been a game-changer. She praised the flexibility her website offers, allowing her to maintain a consistent and professional online presence that reflects her brand. "My website represents who I am and who my company is. The customization options, like incorporating my brand colors, make it uniquely ours, and it resonates with clients," she said.
Beyond her personal success with these websites and domains, Burton also sees them as a valuable tool for her agents. As part of her brokerage’s onboarding process, she encourages all her agents to secure their own .realtor domain. This not only helps them establish a professional online presence but also connects them directly to the brokerage’s main website, creating a cohesive brand identity.
The homepage of Kama Burton's .realtor website.
"Being able to have a domain that includes my city and my industry is everything," she noted. "It’s a huge advantage in capturing local leads, especially as our city is expanding and more people are searching for real estate services in the area."
Burton shared that one of her biggest priorities was ensuring that her website could showcase her agents effectively. With her firm’s website, each agent has a space to present their bio and contact information, all while maintaining alignment with the brokerage’s brand. "It’s important for clients to see who’s working with them, and the website does a great job of showcasing my team," Burton explained.
In addition to these benefits, Burton pointed out the cost-effectiveness of using .realestate and .realtor domains, especially compared to other website services. She recalled how she previously paid nearly $480 a month for a basic website. Switching to get.realtor for her website provider not only saved her money but also provided her with all the features she needed, such as MLS integration and agent access, without the hefty price tag.
"The peace of mind that comes with knowing I’m getting great value without breaking the bank is priceless," Burton said. She also appreciates that the platform doesn’t lock her into long-term contracts, giving her the flexibility to adapt as her business grows.
For brokers and agents looking to elevate their online presence, Burton strongly recommends exploring the website offerings at get.realtor. "It’s a win-win situation," she concluded. "These websites provide affordable, top-notch solutions that are fully customizable, helping you take your business to the next level."
Kama Burton’s experience highlights the significant benefits that .realtor and .realestate websites and domains can offer to real estate professionals. By leveraging these tools, brokers and agents can enhance their brand, improve SEO, and create a strong, unified online presence that drives business success.
Ready to streamline your real estate business and unlock new levels of success? Get started with a free .realtor™ website today and join the ranks of REALTORS® like Kama Burton. Click here to learn more and take advantage of this valuable benefit.