Turn Your Website into a Lead Generation Machine

Is your real estate website working for you — or is it lost deep in the back pages of Google's search results?

Don't worry, if your website struggles with online visibility, there are easy fixes to help it rank better in search engines — and turn it into a lean, mean, lead-generating machine.

In a recent webinar, we dove deep into how to do just that. Elizabeth Koneru of NAR's get.realtor shares strategies and tips for building an online presence that will get you noticed by leads. Watch the webinar recording below to learn the latest methods that can take your website from zero to lead generating hero!

Webinar Guests

Elizabeth Koneru, Director of Marketing & Engagement, National Association of REALTORS®
Moderator: Tom Bauman, Vice President of Sales, RE Technology

Video Timeline

0:00 - Tom Bauman and Elizabeth Koneru introduce themselves and the webinar topic.

5:11 - Get a free digital audit of your online presence with a get.realtor coach.

7:02 - A look at the current landscape of the real estate market.

10:20 - Top tools for online lead generation.

13:08 - The way that we access information has changed.

14:25 - The ranking factors that Google uses to rank your website.

16:31 - First impressions matter: your online presence says a lot about your business.

17:31 - The importance of choosing a strong real estate domain name.

26:00 - Q&A

29:16 - How to connect your website and domain name to your Google Business Page.

31:53 - The basics of an effective real estate website.

36:53 - The benefits of incorporating MLS search capabilities into your website.

42:17 - How to transform your website from a static into a dynamic website.

44:50 - Integrating your website with your social media platforms.

46:36 - Real estate social media strategy, including posting tips and AI prompting examples.

49:43 - Are you posting your listings correctly?

51:41 - Keep your customers on your online ecosystem.

52:18 - The ins and outs of lead nurturing.

53:49 - What you need to start converting clicks into clients.

55:30 - Exclusive offers for RE Technology readers.

58:18 - Demo of real .realtor websites.

1:06:15 - Overview of what's offered in get.realtor's Premium Plus websites, which are available free for one month for RE Technology readers.

Special Offers

RE Technology readers can claim these exclusive offers:

• Try any get.realtor premium website free for one free month with a waived set-up fee
• Schedule a free website demo to learn more

Next Steps

• Visit get.realtor to learn more or to claim your .realtor or .realestate domain
• Read articles about Websites
• Explore more Website solutions in our Product Directory
• Watch more webinars