In a competitive real estate market, your digital presence is no longer a “nice to have,” it’s a core part of your business strategy. Whether you're trying to win new listings, attract more buyers, or simply stand out from the crowd, conducting a regular digital audit can give you the clarity and confidence to own your local market. get.realtor hosted a webinar with Alex Montalenti, co-founder of Real Grader, diving into what it really takes to stand out online as a real estate professional. The session covered practical tips every real estate professional can implement to attract more clients and boost credibility.
Here’s how you can sharpen your online brand and build trust with clients through a few key digital strategies.
Start With Your Google Business Profile
If you do nothing else today, make sure your Google Business Profile is claimed, accurate, and optimized. It’s often the first thing a potential client sees when they search your name, and it’s your opportunity to show up with authority.
Add professional headshots, update your business hours, and make sure your phone number and website are current. Most importantly, collect and display Google reviews. High-performing agents often have 50–100+ five-star reviews. These don’t just validate your credibility—they help you appear higher in search results when someone looks for a REALTOR® in your area.
Make Your Digital First Impression Count
You’re being Googled every time you hand out a business card, host an open house, or even comment on a local Facebook group. What shows up when people search your name?
This is your “digital first impression,” and it should reflect your professionalism, local expertise, and value as a REALTOR®. If your search results return an old brokerage bio or an outdated link, it’s time to take control with a branded domain and website.
Using your .realtor™ or .realestate domain helps you rise to the top of those results while reinforcing your role in the industry. For example, a domain like Phoenix.realestate not only boosts SEO but clearly signals your local specialty.
Own Your Local Expertise — Literally
Real estate is local. That’s why owning a domain that matches your city, neighborhood, or niche, paired with a clean, lead-focused website, can be one of your most powerful marketing tools.
Domains like TampaBeachHomes.realestate are memorable, relevant, and instantly credible. And because .realestate is still gaining traction, many high-value names are still available. This is your chance to lock in your digital territory before someone else does.
Build Trust Through Consistent Branding
Once your domain and website are set, consistency is key. Align your branding across platforms—your website, Google profile, email signature, social media pages, and listing presentations should all feel cohesive.
Make it easy for people to connect the dots between your name, your face, your specialty, and your online presence. When a potential client sees that consistency, it builds subconscious trust. And trust leads to business.
Don’t Just Learn — Implement
Too many agents treat education like a checkbox. The ones who see results take immediate action. Whether it’s buying a domain, updating your Google Business Profile, or asking a past client for a review, what matters is implementation.
Small steps compound over time. Today, you might just claim your Google profile. Tomorrow, you could rank on the first page for “homes for sale in [your town].”
And if you’re ever unsure what step to take next, there are resources available—from customer support for your domain, to digital audit templates, to social media and AI marketing guides.
Ready to Take Action?
If you're serious about leveling up your local market presence, here’s a quick action list to get started:
✅ Claim and optimize your Google Business Profile
✅ Start collecting 5-star reviews
✅ Secure a branded .realtor™ or .realestate domain
✅ Launch your website
✅ Align your brand across all platforms
✅ Download a digital audit checklist to guide your progress
You don’t need to do everything at once but you do need to start. In an industry where every impression counts, making sure your digital footprint reflects the expert you are can be the difference between a missed connection and a lifelong client.
To dive deeper into these strategies, watch the full webinar below.